WhatsApp：+86 18122811289In recent years, we have cooperated with many customers of small and medium-sized enterprises. Some of them have established their own websites, some are operating ins accounts, and more and more customers are operating badges on Tiktok. If you are also interested in starting your own badge company, our article may provide you with some useful inspiration~
Enamel pins are metal pins with a colored enamel coating. They can be made into any shape or size and are usually used to express someone’s interests, affiliations, or style. Pins are usually worn on clothes, bags, or hats, but can also be placed on lapel pin boards or displayed in other creative ways. In recent years, the popularity of enamel pins has skyrocketed, thus bringing huge business opportunities. In communication with some clients, they have gained considerable income through their badge business.
So how should we start?
1. Understand your market
The first step in entrepreneurship is to find one’s own position. When it comes to enamel pins, the possibilities of design are endless. You can create pins that attract specific interest groups, such as BTS fans or Star Wars fans. You can also design pins that represent a certain lifestyle, such as traveling or exercising. No matter what direction you choose, make sure you have a clear understanding of who your target audience is. This will help you create designs that they like and are more likely to purchase.
For example, if your target is a BTS fan, you may want to design a pin with a group badge or quote lyrics. Alternatively, if your goal is tourism badges, design badges for landmarks around the world, such as pyramids.
Understanding your market will help you create designs that your target audience will love and are more likely to purchase, and will also help extend more accessory products such as keychains in the future.
If you’re not sure about your design direction, take some time to browse online stores or attend trade shows to get inspiration. If you are talented, you can also conquer everyone with your unique design.
However, it is important to focus on a specific group of people and do it well, rather than trying to attract everyone and ultimately doing mediocre things.
2. Pricing strategy
Once you have an idea about the type of pin you want to sell, it’s time to start considering pricing.
Firstly, consider material and production costs. For example, the cost of metal, enamel, and any other materials used to make pins. You also need to consider the costs of transportation, packaging, and any other indirect expenses. Once you have a rough understanding of production costs, you can start thinking about how much to increase prices.
A good rule of thumb is to at least triple the production cost when setting wholesale prices and if for retailing price, you can even take reference to the relative website for market research and evaluation. This will help you cover costs and make a profit. However, you may need to adjust the price based on the type of pin you sell, the price of competitors’ products, and the target market.
Pricing is an important component of any business, so it takes some time to figure out which strategy is most suitable for you.
3. Research competitors
When you consider starting an enamel pin company, it is important to study competitors. This will help you understand what types of pins sell well and how to price your product.
Firstly, take a look at other companies that sell enamel pins. Check their website and social media accounts to see what types of pins they are selling. Pay attention to the design, color, and style of their pins. In addition, it is important to pay attention to how they market the product and what marketing methods they use, such as coupon promotions.
Then, Google “enamel pins” to see what types of results will appear.. After completing your research, you should have a good understanding of different types of enamel pins and how to price your products.
4. Start a business
Now that you have conducted research and determined the price, it is time to start your business.
There are several different ways to promote your enamel pins. One method is to sell through one’s own website. You need to take good photos of your pins and write eye-catching product descriptions to persuade people to buy them.
Another way to promote pins is to personally sell them at trade shows or craft fairs. This may be a good way to directly reach new customers and establish a brand. But you need some funds to invest in the booth expenses of the exhibition, as well as some display materials such as tablecloths and business cards, and ensure that you have enough pins to sell.
The above two methods have higher costs. For small sellers who have just started a business or are not particularly wealthy in funds, they can use social media to promote their pins, such as Pinterest, Instagram, Facebook, and any other media, which is a good method with lower marketing costs. Ensure that you post high-quality photos and use tags to reach out to new customers. You can also place advertisements targeting specific groups on social media.
Note that there is no regulation that only one marketing method can be used. You can choose one or several marketing methods to use together based on the actual situation.
The last and most important point is to choose a reliable badge manufacturer~
When considering which supplier to choose, there are three things you must consider:
The first is quality. You need to ensure that the pins you sell are of high quality and they will not easily break or fall off.
The second is the price. You want to find a manufacturer with competitive prices so that you can profit from sales.
The third is the minimum order quantity. You want to find a manufacturer with a lower minimum order quantity so that you can test different designs and see what sells well before making large-scale investments.
Of course, our team meets the above conditions, and we have a lot of experience in collaborating with small and medium-sized badge entrepreneurs. We will patiently and professionally assist you to create your own successful badge business!
Post time: Apr-07-2023